![]() Facebook page engagement currently averages 0.5%-0.99% so less than 1% of your page fans actually see your posts! Facebook page engagement is at an all-time low due to multiple algorithm changes. I’ve read countless articles, infographics and analysis of the best time to post on Facebook. Related Read: Fabulous Facebook Post Ideas to Use Right Now When Is the Best Time to Schedule Posts on Facebook? If your business is in Europe, but you’re managing an Australian brand, you can schedule posts that are in their time zone. Sleeping is great-but social media content needs to hit the feeds of your target audience at the best time for them. Running an international social media agency can be challenging, especially when you’re covering different time zones. By using Agorapulse, you can schedule posts in advance and assign them to be approved by the compliance or legal officer. False claims or misleading content are easily spotted and reported on social media. Other established brands are careful about their posts, too. Brokers and banks like to approve the content ahead of time to avoid getting landed with regulatory fines or even bans. Our agency works predominantly with the finance space, so compliance and legal play a big role in content creation. I simply logged into the calendar, found the upcoming post and deleted it. Recently one of my social media managers was on leave as a client announced that they would be pulling out of sponsoring an upcoming expo we had scheduled content for. It’s all there in the calendar and accessible to anyone with permissions.Ī social media calendar is decentralized, which means your social media team can access it wherever they are in the world. No more logging into accounts, looking at spreadsheets, or trying to find an email thread. After all, social media managers need to balance work and life outside of work.īy using a content calendar, you can also access the same content that your team has uploaded, so you all have the same view. the calendar below shows my content for October scheduled in advance to cover busy event weeks.Ĭontrary to popular belief, social media managers do want to take vacations! (And an actual vacation where they are not uploading posts.)īy using a social media scheduling tool, you can cover vacation leave for yourself and your team. You can still tweet fresh content, but it means you’re covered in case you can’t. For example, if I plan to be at an expo for a week, I will schedule evergreen content to fill gaps and save me from logging on. Scheduling Facebook posts also allows you to place evergreen content ahead in your busy times. ![]() Pizza ad early on a Friday evening? Yep, we’re all about that. If your business is food-related, for example, you will want to schedule your content to hit customers when they are getting hungry. When are your fans online? With Agorapulse’ intuitive dashboard, you can easily check your most popular posting times and schedule content accordingly. Fans get frustrated with pages that post nothing for a month and then bombard you with 20 posts in a weekend!
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